4K Media Announces Licensing Agreement with Just Funky
March 13, 2014 – (New York, NY) Shinichi Hanamoto, chairman and president of 4K Media Inc., a wholly-owned subsidiary of Konami Digital Entertainment, Inc., announced today that a licensing deal has been finalized with Just Funky, LLC to produce a collection of housewares, linens and accessories utilizing the Yu-Gi- Oh! artwork from its world record-setting trading card game. This artwork has only been available for licensing in North America since last spring.
Under the three year agreement for the North American market, Just Funky will produce blankets and throws, cozies and ponchos, towels, wall art, pillows, shower curtains, lamps, glassware and other impulse items.
“We’re excited to partner with Just Funky to extend the Yu-Gi-Oh! brand to the home marketplace,” stated Jennifer Coleman, vice president of licensing and marketing at 4K Media Inc. “Our fans have a high level of engagement with the brand and these products will help deepen their loyalty and passion for Yu-Gi- Oh! in a fun and innovative way that was not available in the past.”
Raj Arora, CEO and president of Just Funky, said “This is a tremendous opportunity to work with one of the world’s most popular brands. We’re thrilled to be able to utilize the trading card artwork in a fashion that is sure to excite our consumers. We expect to see many of our multi-chain and independent specialty accounts support the brand as we develop unique and specialized items for Yu- Gi-Oh! fans across all ages.”
The Yu-Gi-Oh! series is currently in its 13th consecutive year of broadcast in the U.S. and most major markets worldwide. The series and brand continue to captivate children, particularly boys, through its best-selling trading card game, animated series and motion picture releases.
