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Privacy Policy

Thank you for visiting www.Yugioh.com (the "Website"). This Privacy Policy explains how 4Kids Entertainment International Limited and Nihon Ad Systems, Inc. use personal information we collect about.  The Privacy Policy also explains your right to control the way your personal information is collected and used. 

If you are under the age of 16 you should not use this Website unless you have the consent of, and are supervised by, a parent or guardian.

We encourage parents and guardians to spend time online with their children and to participate in the interactive activities offered on our Website. We have developed our Website to be an enjoyable experience for children of all ages.  We recognise that some younger children may not understand some of the information contained on the Website or how the Website operates.  Please discuss the Privacy Policy with your children so that they will better understand how to use the Website and how to understand the information that they may be asked to provide. 

 

WHO WE ARE

4Kids Entertainment International Limited is a company registered in England (registration number 2824601), whose registered office is at 1st Floor, Mutual House, 70 Conduit Street, London, W1S 2GF.

Nihon Ad Systems, Inc. is a company registered in Japan, whose registered office is at c/o Asatsu-DK, Inc., Media Content Division, 1-13-1, Tsukiji, Chuo-ku, Tokyo104-8172, Japan. 

Use of the terms “we”, “us”, and “our” throughout this Privacy Policy means both 4Kids Entertainment International Limited and Nihon Ad Systems, Inc.

We respect the right to privacy of all our customers, community, online visitors and subscribers and their parents or guardians (together "Users" or "you").  We will only process personal information you provide to us in accordance with the Data Protection Act 1998 (this is main law in the UK which governs how we can use and must protect information relating to individuals) and other applicable privacy laws.

 

USE OF INFORMATION

When you visit this Website you may provide us with personal information during the course of one or more of the following activities that identifies you as an individual: 

• Yugioh.com registrations;

• Contest or sweepstakes registrations;

• Yugioh.com user profile; and

• Online game challenges.

The following types of information may be collected about you:

• Your name;

• Your email address;

• Your postal address;

• Your phone/mobile number;

• Your gender; and 

• Your date of birth. 

We may ask you for other information to help us match our products and services to your individual tastes and to improve our understanding of your behaviour.  This information may include details about:

• Your interests and hobbies;

• Your opinions; and 

• The way you use the Website. 

How we may store and use your information

We (or third parties acting on our behalf) may collect, store and use your personal information, listed above, for the following purposes:

• To make this Website available to you and provide you with content that is tailored to your individual tastes, e.g. Yugioh.com registration, completing your user profile, communicating with other users (for example in game challenges), sending requested electronic postcards, emailing messages on your behalf, conducting contests or sweepstakes, development of editorial content, marketing and promotional campaigns for the Website and responding to your questions; 

• To send you details (by email, post, text message or phone) of our products and services and the products and services of other companies we think are suitable and may be of interest to you where you have given your express consent.  You can remove your consent to this use at any time by contacting us at yugioh@4kids.tv with your request; 

• To complete any purchases you make through the Website; and

• To provide you with services that you request.

On some areas of the Website, you may be able to submit information about other people. For example, if you order a gift online and want it sent directly to someone else, you might give us the recipient's name and address. The types of information that may be collected about other people on these pages include: recipient's name, address, and email address. We will only use this information to provide the product or service as requested by you.  We ask that you ensure that you obtain any person’s consent before providing their personal details to us and that you do not provide personal information about anyone under the age of eighteen. You must not give anyone else’s consent to receive marketing materials from us. 

COOKIES

This Website uses cookies to collect information about you.  "Cookies" are small data files which are placed on your computer by this Website.  Cookies can identify you as a unique customer and store your personal preferences as well as technical information. 

We use cookies and technical information to personalise your visit to our Website (e.g. to recognise you by name when you return to our Website) and to track our customers' behaviour. This helps us improve the design and content of our Website for visitors and assists us in marketing our products and services.  Although most browsers are initially set up to accept cookies, you can change your website browser settings at any time to refuse all cookies or to tell you when a cookie is being sent. 

Certain ads appearing on the Website may be delivered to you by a third party ad service provider.  The ad service provider may place or recognise their own unique cookie on our browser and may use information about your visit to the Website, such as the number of times that you have viewed an ad.  However please note that this information will not identify you as an individual. 

The Website never uses cookies to retrieve information from your computer that was not originally sent in a cookie. Except as described in this Privacy Policy, the Website does not use information transferred through cookies to advertise or to sell our goods or services to you; nor is that information shared with any independent third parties who are not connected to our business. The Website does not use cookies to identify specific individuals, except in such cases as online shopping (see above), sweepstakes and contest registration (where a cookie may allow you to enter a contest without registering again each time). 

Most browsers are initially set up to accept cookies. If you'd prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. However, it is possible that some areas of the Website, such as any shopping, contest, and game area, may not function properly if you set your computer to refuse cookies. 

For further information about cookies, including how to refuse cookies, please visit www.allaboutcookies.org.

DISCLOSURE OF INFORMATION

We do not disclose personal information that identifies you individually to third parties, except from time to time we may transfer, disclose or share such information with third parties who may be engaged by us specifically to handle and deliver certain online activities (e.g. conducting contests and sweepstakes). Such third parties only have access to the personal information necessary to perform their functions, but may not use it for other purposes. Any such use will comply fully with this Privacy Policy.

We may also disclose personal information to third parties in the following circumstances:

• In order to comply with laws or requests by law enforcement agencies, or to protect the rights, property or safety of this Website and its visitors;

• In response to legal proceedings, for example, in response to a court order; 

• To obtain professional advice, for example, from auditors or legal advisors;

• In the event that we sell all or part of our business (we may transfer the information to the third party buyer). 

GUIDANCE FOR PARENTS AND GUARDIANS OF CHILDREN 15 AND UNDER

We have a special Privacy Policy for children visiting this Website under the age of 16. We urge children to check with their parents or guardians before entering information on any website, and we urge parents and guardians to discuss this Privacy Policy with their children, including restrictions regarding the online release of personal information to anyone they don't know.

We do not collect personal information about any website visitor aged 15 and under, such as names and email addresses, without either: 

(a) emailing the parent/guardian to provide the option to remove their child's email address and any other information relating to the child from the relevant database for that activity; or 

(b) obtaining verifiable consent from that child's parent or guardian. 

We will obtain such verifiable consent from a parent or guardian of a child before s/he can register for an account on the Website. The registration process consists of the following steps:

(a) a Website visitor is asked to provide his/her age, email address and the email address for his/her parent or guardian;

(b) we email the parent or guardian confirming that the child has begun the registration process and providing a link where the parent or guardian can give permission to the child to complete registration;

(c) once approved, an email is sent to both parent and child confirming the completion of registration. 

Once this process is complete, the registered child will then be able to: (1) create a Website profile; (2) post on message boards; (3) challenge other Users to online games; and (4) chat with other Users during online games. 

Even with a parent or guardian's consent, we will only request personal information from children that is necessary to allow them to participate in a contest or activity on the Website. For example, for sweepstakes and contests, email addresses are used to notify winners and winners’ parents directly of the sweepstakes or contest once by email. We will not entice children into disclosing personal information with the prospect of a game or prize or something similar.  Notification and prizes will be sent to parents/guardians.

We only keep any personal information we obtain through a contest or sweepstake until we have successfully selected the winner(s), awarded the prize(s), and completed the administration of the contest or sweepstake as legally required; and such information will not be used for any other purpose. We will not publish the names, ages, images or other personal information of any contest winner under 16 without first obtaining the consent of the contest winner's parent or guardian. 

The email address of a child under 16 is never posted on the Website. No personally identifying information should be submitted to, or posted at, the Website by anyone under 16 without obtaining their parent/guardian’s prior consent. 

GUIDANCE FOR PARENTS AND GUARDIANS OF CHILDREN 16 AND ABOVE

It is important to us that older children can enjoy our Website in a responsible fashion. We therefore encourage them to consult with their parents or guardian(s) before providing personal information. We also encourage parents and guardians to supervise their children’s online activities by, for example, adopting parental control tools available from online services and software manufacturers that help provide a child-friendly online environment. As with younger children, no personally identifying information should be submitted to, or posted at, the Website by older children without obtaining their parent/guardian’s prior consent. We do not knowingly disclose or publish  personal information about any website visitor aged 17 and under (such as names and email addresses) without obtaining verifiable consent from that child's parent or guardian. 

ABOUT IP ADDRESSES

An IP address is a unique sequence of numbers that identifies your computer whenever your surf the Internet.  We collect IP addresses for the purpose of system administration and to report information to our advertisers. When you request pages from the Website, our servers record your IP address. We do not link IP addresses to any information that identifies you personally. This means that although your session will be recorded, your identity remains hidden from us.

LINKS TO OTHER SITES

The Website may contain banner advertisements or other links to other sites we do not control. These other sites may send their own cookies, collect data or personal information. We cannot accept responsibility for any failure on their part to comply with the terms of our Privacy Policy or with any relevant legal requirement. You should always carefully read the privacy policy of each website you visit.  In addition, other websites that may contain material not suitable for children may also link to the Website without our knowledge or consent.  

SECURITY POLICY

Only those among our staff who need access to your information in order to do their jobs and third parties assisting us in the programming and maintenance of the Website are allowed access. Anyone who fails to comply with our privacy and/or security policies is subject to disciplinary action, including possible termination of their employment with us and and/or the commencement of civil or criminal proceedings. Moreover, we do not sell, rent or otherwise give personal information collected on our websites to third parties. Whilst we have in place reasonable technical, physical and administrative measures to protect the confidentiality of your information, no communication over the Internet can ever be guaranteed. We will continue to maintain and improve our security measures over time in line with developments in the law and in technology. However, please note that we cannot guarantee the security of any personal information that you transfer over the Internet to us.

CO-BRANDED MICROSITES

Web pages and/or micro websites included within the Website may be co-branded with third party names, logos, and/or properties. These micro websites are operated or maintained by us. While such third parties are sponsors of these Web pages or micro websites, the third parties do not share in any personal information collected by us within those Web pages or micro websites. 

INTERNATIONAL TRANSFERS

We may transfer personal information that we collect from you to third party data processors located in countries that are outside of the European Economic Area, for example to the USA, or to members of our group of companies who may be based overseas, including the USA, in connection with the above purposes.  It is important that you understand that these countries may not offer the same level of data protection as the United Kingdom, although our collection, storage and use of your personal data will continue to be governed by this Privacy Policy.

 

You have the following rights:

• You can contact us at any time at http://www.yugioh.com/en/contact/ to learn the personal information we have collected through this Website which relates to you, and in some cases, your children.  We will also provide you with this information if you write to us at the address below.  In this case we have a legal right to charge a fee specified by law (currently £10). To protect your privacy and security we will take reasonable steps to verify your identity before granting access to the personal information.  

• The right to ask us to update and correct any out-of-date or incorrect personal information we hold about you free of charge.  

• The right to opt out of any marketing communications that we (or any third party to whom we have disclosed your personal information with your consent) may send you.

If you wish to exercise any of the above rights, please contact us using the details set out below.

If you wish to modify, correct, update or delete your registration information or stop receiving email updates from the Website yourself, you should log onto your account by clocking the login link, which you can find at the top of any page on the Site. at 

If we decide to change this Privacy Policy, the changes will be posted on this page so that you are always aware of:

• the information we collect;

• how we use it; 

• under what circumstances we disclose it; and

• the source of the information. 

We will not use or disclose personal information provided to us in ways unrelated to the ones described above without telling you and providing you with an opportunity to tell us that you do not want your information to be used in this way. 

 

CONTACT AND NOTICES

If you have any questions or comments about this Privacy Policy please feel free to contact us at http://www.yugioh.com/en/contact/. Questions regarding this Privacy Policy can also be directed to the Privacy Policy Coordinator, 4Kids Entertainment International Ltd., First Floor Mutual House, 70 Conduit Street, London W1S 2GF, England or to the following e-mail address: yugioh@4kids.tv.